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United States Tennis Association (USTA)

Date:2012-11-23 18:44:51 Hits:4372

A promotional item that is viewed as an exclusive keepsake requires creativity and customization. T&B served up memorabilia for
the 2010 U.S. Open Tennis Championship using the authentic court from the previous year’s event. 

A piece of the DecoTurf court was embedded in a metal die-cast keychain featuring the licensed logo. Keeping the quantity to
3,000 helped ensure exclusivity. The one-of-a-kind keychain was packaged in a gift box and ready for purchase.  

T&B worked with the distributor, a licensed dealer, to secure all aspects of the project and coordinate the details, such as
coordinating a letter to ensure the items cleared customs.

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