A promotional item that is viewed as an exclusive keepsake requires creativity and customization. T&B served up memorabilia for
the 2010 U.S. Open Tennis Championship using the authentic court from the previous year’s event.
A piece of the DecoTurf court was embedded in a metal die-cast keychain featuring the licensed logo. Keeping the quantity to
3,000 helped ensure exclusivity. The one-of-a-kind keychain was packaged in a gift box and ready for purchase.
T&B worked with the distributor, a licensed dealer, to secure all aspects of the project and coordinate the details, such as
coordinating a letter to ensure the items cleared customs.
